Skip to main content

YouTube Red Raises Questions Of Artist Renumeration



When Google announced YouTube Red this week is mentioned that Google Play Music subscribers would get YouTube Red at no extra charge, with the opposite also being true.
That raises some interesting questions for the distribution of funds to artists.
Traditionally (if you can use that word in relation to a service which is less than a decade old) music subscription services have distributed the bulk of its subscription to the rights holders. Around 70% seems to be the norm.
How is Google going to handle the relationship between music track streaming and video content streams? If they are both going to be paid from the same 70% pool based on play counts the video content providers are going to have some real problems.
Music streaming is going to swamp video stream numbers, which means that those YouTube content producers aren't going to get the rewards they might have done through an ad-based model.
Alternatively Google may decide to split its 30% share of the subscription with video content producers. A 50-50 split would give those producers a better chance of earning some income, however Google would be looking at a significantly reduced share of the overall pot in that case.
The distribution of funds may not be Google's only headache with its streaming services though. Google's music subscription has been through a couple of rounds of renaming, whilst YouTube Red seems to be exactly the same service that was launched as YouTube Key a year ago.
In both cases the continued rebranding suggests poor levels of adoption.
Whilst Apple has converted 6.5m users to its streaming service in four months, I'd be surprised if Google has managed half that number in the years since it launched two and a half years ago.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.