Skip to main content

Windows Phone Goes Out With A Whimper

This quarter should be the last that Microsoft reports on Windows Phone sales, with Windows 10 Mobile just a matter of weeks away. In five years on the market Windows Phone never made a real splash, however it has never seen a collapse in sales to compare with the one just announced.
Microsoft will be hoping that the imminent arrival of new hardware is what has stopped Windows Phone sales in their tracks, because the only other explanation would be a sudden abandonment of its mobile platform on an unprecedented scale.
In the last quarter Microsoft reported that it managed to sell just 5.8m Lumias. By my reckoning that's equivalent to around one week's worth of iPhone sales. It's a drastic reduction from the 9.3m that Nokia managed to ship in the corresponding quarter last year.
Worse still for Microsoft there was a 54% reduction in revenue, meaning those phones that it did sell were all at the bottom end.
In a financial statement which was full of good news and positive growth, smartphones looked badly out of sorts.
Since Microsoft abandoned Windows Mobile it has now rebooted Windows Phone no less than four times, on each occasion promising to grow the platform's capability and sales. On each of the previous three occasions that has turned out to be misplaced optimism.
This time things are different. Satya Nadella set very different goals for Windows on smartphones earlier this year. Microsoft will still sell mobile phones, but its real mobile plan is to offer its services on Android and iPhone. The phones it sells will be primarily aimed at enterprises that want a phone to fit within the Microsoft stack. No more 'pile it high, sell it cheap' mentality.
The net effect will be fewer Windows 10 Mobiles, but a small profit line for Microsoft.
Many Windows Phone enthusiasts around the web have been venting their frustration at Microsoft's perceived lack of a competitive strategy. What they haven't realised that the Windows Phone platform that was designed to compete with Google and Apple is dead.
The Phoenix rising from the ashes is a very different bird.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.