Skip to main content

What The Google Is Going On At MIcrosoft?

Yesterday afternoon the Twitterverse - and several at least semi-respectable sites - exploded with rumours that Google would b e on-stage at Microsoft's Device event later today. Given Google's very limited support for Windows and Windows Phone - the twin focus of this event - its hard to see why.
Or is it?
So far the rumours have seen Google announcing official versions of its core mobile applications for Windows 10 Mobile, universal app versons of the same, supporting both desktop and mobile; and wildest of all Google Play arriving on Windows 10 Mobile.
In terms of making no sense at all this is one rumour that has it all. Google and Microsoft are in a bitter war over Android, Search, Desktop, Browser... everywhere basically. This week's announcement about an end to patent battle hostilities doesn't really go all the way to ending the war.
I think we can discount the possibility of Google Play arriving on Windows. Doing so would be something that supported the old Microsoft Devices and Services model championed by Steve Balmer. In the Nadella 'Mobile first, cloud first' world giving Google the keys to the Windows app store (which this would effectively be doing) would be a self-inflicted blow of some force.
Google apps for Windows Mobile? That seems more likely. Given that Google makes its money from people using apps like YouTube there's every reason to come up with a good Windows Mobile client.
Will these apps be universal though? Seems logical to build apps that will run everywhere if you're going to build them.
I'm still more than a little skeptical that an y of this will come to pass. Especially as Microsoft's event will be mostly about hardware.
At least we don't have long to wait to find out.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.