Skip to main content

Microsoft Surface Pro 4: The Right Update

The Surface Pro lost its place at the top of Microsoft's hardware stack yesterday, when Microsoft pulled the best 'one more thing' since Steve Jobs turned three devices into the iPhone back in 2007.
However that doesn't mean the Surface Pro 4 received any less love in its update. Microsoft managed to deliver exactly the sort of thing that builds user engagement and loyalty.
The Surface Pro 4 is more powerful, has a bigger, better screen and a more accurate pen. It even launched a new buzzword - PixelSense, a very Apple-like way of bypassing all the technical detail and making a forward leap easily digestible to the masses.
The really clever thing though was how it managed continuity of accessories. If you have a Surface Pro 3 with a Type Cover, case or Surface Pro Dock they'll work with you new Surface Pro 4 when you upgrade. That's the sort of thing that eases the buying decision at upgrade time.
On the other hand if you have a Surface Pro 3 and you're not ready to upgrade yet, the new Type Cover with fingerprint reader and the new Surface Pro Dock will work with your existing hardware until you are.
Its a good strategy that offers further benefits. The popularity of the Surface Pro 3 has seen third-party accessory vendors jump onboard like never before.
With the Surface Pro 4 having the same form factor and connectivity those vendors are seeing the potential customer base for existing products grow. Something that's likely to encourage the development of more accessories.
That's a quality that is more important than many OEMs realise. There's nothing like being able to accessorise a new device to validate a buying decision.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.