Skip to main content

What Does A $50 Amazon Fire Tablet Mean?

A number of sites are talking about a new Amazon Fire tablet which will pack a $50 price tag and a 6" screen. Aside from the potential issues of building down to a price, what does Amazon have here?
For a start it has a device that is small enough to be personal. It may also have a device that is powerful enough to run a bar code scanner and maybe even its voice recognition software.
That being the case it may also have the device that the Fire Phone should have been at launch: a cheap, flexible tool that makes it frictionless to buy things from Amazon. Amazon hasn't got a bad reputation for its Kindle devices and a cheap tablet with reasonably good specs could wipe away the bad taste of the Fire Phone.
Making a device that performs well and has a usable screen for $50 is going to be a real challenge. However subsidising a more expensive device in order to further its main business seems a much more achievable target. Its current 6" Fire Tablet sells for $99 so it isn't a great stretch to see the company finding $50 subsidy per device to drive future sales.

What remains to be seen is how well Amazon can leverage this piece of hardware to drive sales of goods. In Prime it has a perfect foil for such a device. It has done a good job of driving ebook sales with Kindle ereaders, so you would tend to back the company to do the same with a tablet focused on promoting sales.
The question is, after the Phone fiasco, does the company back itself?


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.