Skip to main content

Tim Cook Dings Windows 10

 
At a event hosted by Box.com Tim Cook lined up a pretty hefty broadside at Windows 10.
 
This was somewhat at odds with the main theme of his conversation, which spoke of Apple's improved relationship with Microsoft and how the two companies were better when they worked together.
 
Cook claimed that trying to build one operating system to work across mobile and desktop was futile and would inevitably lead to a worse user experience.
 
Bang go any hopes of an iPad Pro running OS X then.
 
Cook probably isn't talking through his hat here. Microsoft has clearly struggled to translate Windows 10 to mobile thus far. Failed builds and releases, plus what promises to be an incomplete launch feature set don't speak to a seamless user experience from day one.
 
Unlike the desktop build where Microsoft has been able to address its lack of features and sometimes unstable software by iterating through releases and updates very quickly, the mobile process promises to be less helpful. Carriers and OEMs are going to need to get involved on the process too, unless Microsoft can manage to get agreement to deliver in an iOS-like one hit release.
 
Potentially that means users losing features on day one and waiting an awful long time to get them back.
 
For all the promise that Windows 10 Mobile has, I think that Cook has exposed its true weakness and the soft underbelly of Microsoft's strategy going forward. I suspect that this is because, from an Apple point of view, a Microsoft that delivers software and services to run on other platforms is a much better prospect than one that is trying to be more Apple-like.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.