If you've been reading about the arrival of iOS 9 today you're probably already picking up on one of the big themes playing on publisher's minds.
Adblocking and white lists.
Almost every site I've visited today has slipped in a small, request to be white listed if you're planning on using adblocking on your iOS device.
Not really surprising seeing as most Web browsing comes from Apple's mobile OS and presumably most ad click through and page view income is dependent on those users seeing ads. For those sites not wanting to get involved in an escalating war of ad services against ad blockers their only hope is to ask for an exception to the blocker.
I wonder how many users will hear the content provider's pleas? And for those that do, how long before they get bored of the process and get blind to those requests?