Skip to main content

Samsung Denies Europe Galaxy Note 5, Bets On Edge+

Samsung's launch of the Galaxy Note 5 and Edge+ went pretty much as predicted, with most of the leaks turning out to be pretty accurate. No Micro-SD card slot and no removable battery were the major casualties of the move to Samsung's new premium strategy.
I'm not sure how the Note's power userbase will take to those changes. Nor the clip-on keyboard accessory which seems completely redundant in these days of continuous flow typing and - on the Note at least - pen driven handwriting recognition.
For Europeans they won't have to worry about adjusting to these changes though, as Samsung has said that the whole continent will be denied the Note 5 for marketing reasons.
Presumably that's a sign that the Note 4 did poorly there. Probably because it was priced head to head with the iPhone 6+ and buyers were prepared to forego the S-pen and its capabilities in favour of Apple's promise of updates and quality (which is a completely different thing to premium by the way).
The need for Samsung to reverse its ongoing poor financial performance and the indication that buyers preferred the S6 Edge to the flat S6 has probably been a driver behind this decision. If the expectation was that the Note wasn't going to make the headway in the market Samsung needed of it, then culling the product probably isn't a bad idea.
The pricing of the edge+ is going to be critical then. If, as seems likely, it is more expensive than the equivalent iPhone 6+ it is going to struggle in the same way its smaller siblings have done. Priced competitively it may prevent erosion of Samsung's market share and bottom line.
Can it reverse Samsung's downward trend? I'd be surprised, and even if it does it would only be a temporary salvation. Much as Samsung has built a loyal following, the market still doesn't have huge demand for premium Android phones - especially when they're priced head to head with Apple's iPhones.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.