NextBit's 'Frigging Awesome' Phone Probably Isn't

In a couple of weeks NextBit is promising to launch a new smartphone that is going to be, in their own words, 'frigging awesome'.
I'm sure the presence of former Android and HTC team members will ensure that its a good, or maybe even a very good phone. At this point however I don't think there's an set of capabilities that make for a 'frigging awesome' Android phone.
If NextBit is hoping to differentiate on price its going to have enormous amounts of competition. Features? There too. Price and features together? Been done.
There is a reasonably well known saying about under-promising and over-delivering. I'm willing to bet that NextBit is going to do the complete opposite of that.