Skip to main content

Google Makes Android Wear Cross Platform - Desperation Or Genius?

Going forward all new Android Wear watches will function with iPhones running iOS 8.2 or later, starting with the just released LG Watch Urbane. It's a move of dubious merit and one which will serve only a tiny portion of the wearables market.
That is, iPhone buyers who must have a smartwatch and don't want the Apple Watch with all its hooks into the system and ability to run apps, respond to notifications and do all those things that Apple likes to put into adverts but no-one sane does in real life.
The functionality of an Android Wear device with the iPhone will be limited. Google Now will work, as will notifications. That's about it though.
So how big do we think this potential market might be for Google's OEM partners? Outside of the devices that will be given away or bought for review I'd imagine there could be 10 or 11 people that are jumping up and down with excitement at this moment.
It's like playing a game of diminishing returns. Take all the people who own an iPhone and want a smartwatch. Cross them off because they undoubtedly have already bought an Apple Watch. Now take the remainder, who don't want a smartwatch at the moment and hope that a less functional device will win them over by being cheaper. Now cross off the ones who'll be happy with the functionality of a fitness band. And those who wouldn't even consider a smartwatch.
After that there's not many buyers left.
If anything this move suggests that Android Wear has been a complete flop (backing up last week's wearable sales numbers) and Google and its OEMs are casting around for some way of boosting numbers.
But if the legions of Android phone users out there haven't been tempted, what path of logic suggests that iPhone users will be any more so?
Personally I've found no merit in any smartwatch, Apple, Android or otherwise. As a technology junkie that suggests that smartwatches are going to be a difficult sell for some time to come. However many platforms you make them compatible with.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.