Weak New Apple Watch Ads Do It No Favours
If further proof was needed that no sane human being has a reason for owning a smartwatch then Apple's latest ads in support of the Watch provides it in spades.
None of the four spots says anything compelling about the device. And if Apple is struggling to find a reason to sell you one you can be sure that you really don't need one.
Of the four spots this is the best, however it really only tells you that any fitness band can deliver the same experience