Skip to main content

Microsoft Needs To Do More For Surface RT Users

Windows 10 is just over two weeks away and with it will come lots of new features and improved UX elements that should fix some of the issues that dogged the reputation of Windows 8. For some users though its the end of the road. Microsoft has killed Windows RT by denying it a version upgrade to Windows 10 and its likely that we'll see no more PCs running the ARM-friendly OS.
For Surface RT and Surface 2 users Microsoft has promised that they will see an upgrade to the OS which will bring some of Windows 10's features to their devices. The last time Microsoft made such a promise was when Windows Phone 7 users were thrown under a bus ahead of the Windows Phone 8 update. The result was the Windows 7.8 release which was a pitiful replacement for an upgrade path. I wonder how that particular incident affected long term Windows Phone sales, given it was the second time that Microsoft has pulled that trick on its phone customers.
Realistically Microsoft can't win by offering users weak upgrades that try to conjure the image of the new OS without delivering the substance.
Much better for Microsoft to institute some form of trade-in offer for Surface RT/2 owners to get them to update to the Surface 3. It would have to be a reasonably generous offer and that would obviously have some impact to Microsoft's bottom line. However the limited sales success of the ARM-based Surfaces would work in the companies favour for once and restrict the damage.
A program of refurbishing the returned machines and donating them to worthy causes - possibly in the developing world - would gain Microsoft some reputational brownie points too.
There's a cost involved certainly, but given that the cost of not doing it is seeing loyal customers buy iPad's, Androids or Macs, its a cost that Microsoft should certainly consider bearing.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…