Microsoft Exits Mapping, Uber Moves In

Microsoft will no longer be in the business of mapping, after it announced its Bing mapping unit would pass into the hands of Uber, along with around one hundred staff who work there.
Its a sign of Microsoft refocusing on its key goals, so not a huge surprise. It will be interesting to see how this affects Uber's appetite for swallowing up Nokia's Here Maps service, which it has strongly been rumoured to be doing.
Given the strength of the Here product and technology this move suggests perhaps the asking price for Here is too high or the Finns lack of rush to sell has forced the company's hand. Uber needs maps and it needs its own mapping service to safeguard its business.
A chunk of Microsoft will satisfy that demand for now, but I suspect that Uber will be in the running for Here, whenever Nokia finally decides to get rid of it.


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