Skip to main content

Apple TV Reports Conflict On Detail


A new generation AppleTV has been rumoured for WWDC for a while now and the talk has been of a marginally improved device, perhaps with a new remote control and HomeKit integration. However the New York Times is reporting that this device will no longer appear, partly because the product isn't ready - according to their sources at least.

A minimally changed product that isn't ready yet? That sounds unlikely to me.

So what are the other alternatives? Does the absence of the rumoured Apple TV service make the launch of new hardware pointless. It wouldn't seem likely, after all Apple has got an awful lot of existing AppleTV owners out there who it will want to service with its new product, which means that the service can't rely on new hardware unless Apple wants to kill its installed user base. Could there be premium features which will only work on the new hardware and would be obvious once the new device is unveiled? Possibly. Certainly not wanting to steal the thunder of its TV service launch would be a good enough reason for delay.

Is the new AppleTV a much bigger change than currently thought? Again it seems possible. The failure to push the AppleTV as an Xbox/Playstation competitor has always left me bewildered. Here is a device that could potentially unlock and own that market for Apple if only it were given its own native app store and not have to stream apps from other iOS devices. The software catalogues exists, owners already have the iPad or iPhone necessary to act as a game controller, and there's a multi-billion dollar market just waiting to be owned. Add in Siri, the rumoured TV service and access to iCloud media files and the Apple TV could easily become the third leg of a business currently too reliant on the iPhone and hoping for Apple Watch success.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…