Skip to main content

Analyst Slams Windows Phone, Demonstrates Bias


I've touched on Kantar's sales numbers a couple of times this week and I'm going to go back to them again to show how companies can spin data to give an inaccurate picture of reality.

The headline from the Kantar report reads "Android Switchers Drive iOS Growth in Europe's Big Five Countries" and the copy details, in very positive language, the successful quarter that Apple enjoyed within the territory. Rightfully so, the new iPhone 6 and 6+ boosted Apple to a 20% market share and apparently stole some customers from Android.

So how about Windows Phone?

Kantar reports "it is notable that Windows' market share has grown little during the past year in the U.S. and the EU big five". Pretty damning wouldn't you say? No wonder  Microsoft is rumoured to be packing its bags and heading out of phone hardware.

But hang on a minute, and let's take a look at Kantar's own figures. 

In the EU5 Microsoft enjoyed exactly the same market percentage growth as Apple: 1.8%. This being an absolute number (rather than a relative one) it means Microsoft had exactly as many extra sales as Apple year on year. As Microsoft started from a lower figure, if we look at it relatively Microsoft's market share grew by 22% year on year, compared to Apple's at 9.7%. 

Actually, Microsoft had a great quarter in the EU5, as good as, if not better than Apple's.

So how about the US then? Well Microsoft didn't do so well there, dropping 0.1% market share. Hang on though, Apple's market share dropped by 0.2% - twice as much.

Whilst other factors (average selling price, profit margin, etc) are more important when considering overall performance, for a report that was all about sales it's hard to understand such bias in the commentary. 

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.