Skip to main content

Apple MacBook: Thin Isn't Really That Important For Most Customers


Can you visualise a difference of 0.3mm? Lenovo obviously can't, because in the post-Apple event media furore last week it tweeted this image. This hastily put together Photoshop hatchet job clearly sets out to paint the new MacBook as a bit of a porker - just look at the difference in those sizing lines.

Problem is that they are well outside the realms of reality. The difference between these two machines is 0.3 mm - about the width of the hyphen in this sentence when viewed on a 24" monitor. In other words imperceptible for 100% of people who will be using a laptop. In fact I'd go as far as to say that the 4mm difference between the MacBook and MacBook Air is unnoticeable unless you have them side.

Thin isn't important at this scale on a laptop. We don't transport them in isolation, they are usually in a case or a briefcase with many other items. Below a certain limit the weight is immaterial too.

The thing that makes the MacBook so enticing is that it sports a Retina-class display in a thin and light Apple laptop. The changes in thickness, ports and keyboard are somewhat secondary to that.

In fact I'd also suggest that had Apple squeezed the display into the existing MacBook Air 11 - not unachievable given the 0.4" difference in screen diagonal - with or without the new Trackpad, the older machine would have been the better prospect for the majority of users.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.