Small screen tablets? Check. Large screen phones? Check. Plastic bodied phones? Check. And now a complex range of tablets.
Apple announced the new iPad Air 2 and iPad Mini 3 today - as they let slip yesterday. Which now gives them a range which extends to six iPad Minis and four iPad Airs (excluding the various storage options).
Of course choice is a good thing - and Samsung's remains significantly wider in terms of both technologies and screen sizes; and price. But Apple's move to broaden it's range is good news, even if its swinging u-turns and slavish copying of rivals smacks of hypocrisy (I'm kidding!!!)
Having seen the launch I'm not convinced that the new iPads make for a compelling upgrade and certainly aren't tempting me to reach for my credit card.