Skip to main content

Windows Phone Growth Will Continue To Be Slow Until Microsoft Addresses Mobile Banking

This almost never happens
Windows Phone market penetration is inching forward ever so slowly, however the growth is slowing and in some markets has even reversed. To put the challenge into perspective, Apple will probably sell more iPhones this week then Nokia will sell in a whole quarter.

It's not that Nokia has been making bad phones - on the contrary at every price point Nokia has at least one very competitive phone and in some areas - photography for example - it's close to being a market leader.

No, the issue remains the app gap - something that I've been talking about for what seems like years.

Microsoft, and a fair few Windows Phone sites and bloggers, have been attempting to paint a different picture - suggesting that the app gap is one of perception rather than actual shortfall. It's a good argument, which is becoming more valid as more developers release their apps on a third platform. But look at any TV or print advert for a company which offers an app and you'll be asked to download from the App Store or Google Play, there is never a mention of Windows Phone.

The app gap is real and reinforced to potential customers every single day.

For most apps the gap can be filled by third parties - in fact many third party apps published on the platform have proved to be far better than the official releases when they arrived (4th & Mayor for example).

There are some categories which can't be addressed by third parties though and foremost amongst these is banking. Until there is a ubiquitous Windows Phone presence in the banking sector far too many potential customers are going to be put off.

Joe Belfiore and his Windows Phone team need to be working with every bank in the world to make sure that there is a Windows Phone version of their mobile banking app. Even if that means Apple fund the development of the software.

Customers aren't going to change their bank to match their smartphone choice. Until Microsoft address this issue, the app gap will remain very real and very limiting of Windows Phone growth.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.