Skip to main content

So Apple Gave You A Free U2 Album, Get Over It

Who would have thought that this would be the
least awkward point in the U2 / Apple tie-in?
About the least important announcements of Apple's iPhone/Watch launch event last week, were that U2 had a new album and that Apple were going to gift every iTunes customer a copy. Later in the week the album started appearing in people's iTunes libraries, resulting in a fairly loud and negative response against both Apple and U2.

You'd think that Apple had distributed Satanic messages rather than the music of a popular, if wildly average rock band.

Even the BBC was publishing articles on how to remove the album from your iTunes library by the weekend, so it's probably fair to say the backlash was significant. Just not comprehensible.

I mean, exactly how difficult is it to select the album and delete it from your library, if it offends you to that degree? Not difficult, or indeed time consuming.

So why the backlash? I'm guessing the rumours that Apple paid U2 $100m for the privilege of distributing the album haven't helped. After all, the band are hardly impoverished and the scale of their wealth rather jibes with the message of charity that they send to the world. Perhaps it's a backlash against Bono and his political posturing?

Either way it makes no sense. I wonder what these people's reactions are when handed a flyer in the street, or a free sample of something gets put through their letterbox? Loosen up, breathe deeply and get on with your lives.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.