Apple Bullish About Converting Android Users

Whilst Apple's reported record-high number of pre-orders for the iPhone 6 (four million as of yesterday) is almost entirely made up of upgrading iPhone users and previous iPhone users, Apple is clearly upbeat about the number of Android users who will be tempted to jump platforms now that screen size issues have been addressed.

In a new page on the Apple Support site, users are given assistance with migrating from Android to iPhone - with detailed instructions and links to software to ease the process.

It's an interesting reversal - Android OEMs have provided this service for migrating iPhone users for a while now, but Apple has never felt the need before.

The next couple of quarters worth of sales figures from Kantar and the like are going to make very interesting reading...