|The last jump in screen size resulted in a taller iPhone|
The iPhone 5's 4" screen was still too small, but compared to the teeny tiny postage stamp of a screen on the previous five generations of iPhone it was enormous. In the following two years the meteoric rise of the phablet - especially in Asia - has meant that the iPhone's screen has gone from being too small to being a comi-tragedy of Woody Allen proportions. My god, how are you going to keep anyone happy with something that small?
With the multitude of leaks that have preceded the announcement of the next iPhonewe can be reasonably confident that there will be a significant jump in screen size, maybe even two. At last Apple will be playing on a level playing field with the rest of the industry.
For customers there are going to be any number of annoyances that are resolved when the new phone arrives.
Most importantly, the screen itself. No need to squint at tiny fonts (albeit beautifully rendered ones) when trying to read a web page or PDF file. That big screen promises a much better consumption experience for both reading and media.
Secondly, the increase in battery life. The iPhone has been weak when it comes to extending battery life through a working day. The large phone should allow the installation of a bigger battery which should offset the demands of the new screen and result in a net improvement in longevity - and that's assuming that new components inside the phone aren't more energy efficient in themselves.
Thirdly, data entry. Whilst Android (and recently Windows Phone) users have enjoyed the benefits of more space and better configured keyboards, Apple's once ground breaking keyboard has lagged far behind. A bigger physical keyboard, allied to the updates in iOS 8 and the option for third party keyboards, will level the playing field.
Finally, an improved camera. The iPhone has always had a great camera for snaps, but when it comes to getting creative with the camera iPhone users have had to rely on software tricks whilst others have been able to use the greater hardware capability to produce some stunning results. OIS would be too much to expect, but a modest bump in sensor size and light sensitivity could be on the cards.
Many iPhone users are wary of the bigger device that's in the offing, however once it lands and has been taken up by early adopters I think they'll rally to the flag very quickly indeed. The arguments used against large Android phones and the need for a phone they can use one-handed will soon disappear.
To sum up then, bigger screen, better battery life, better keyboards and, maybe, a better camera. What's not to like about a bigger iPhone?