Skip to main content

Samsung Buys SmartThings To Further IoT Business

Samsung is keen to make the Internet of Things happen. Approximately a year ago the company began a global push to make it's fledgling range of internet connected appliances a profitable business line - without a great deal of success it has to be said.

The purchase of SmartThings is a sign that Samsung understands why it's failing and has a plan to remake the market in a way that plays to its strengths - size and speed.

The Korean company is rarely seen as an innovator - even though in the original Galaxy Tab and Galaxy Note it created the mini-tablet and large phone market, where everyone (including, ironically Apple) is now going. Instead its ability to fast follow the leader with competitive devices that have allowed it to take large slices of different markets.

The best iPhone competitor? The original Galaxy S. The best iPad competitor? The Galaxy Tab 10".

With the Internet of Things there hasn't been a leader to give Samsung a direction to focus its energies and as a result it has been churning out all kinds of appliances which don't meet the market. At all.

The real power of the IoT is how devices, automation services and notifications hang together to make life easier. Nobody wants a fridge that allows you to browse the web. A fridge that keeps track of what you put in and take out would be better. One that uses rules and intelligence to interact with an on-line shopping service and re-order items you deem to be essential? That's the holy grail.

SmartThings manages to fill the gaps that Samsung can't currently plug. It's open and compatible with much of what's on the market already today. It integrates with the powerful IFTTT service and it has a strong user community.

Using the strengths of SmartThings with the psuedo-intelligence of IFTTT plus Samsung's amazing capacity for delivering devices in volume and choice promises to be the tipping point for the IoT, especially with both Google and Apple already making plans in this area.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.