Why Nokia Is Focusing On Cameras

Nokia has carved itself something of a niche in the last couple of years.

From the launch of the Pureview 808 Symbian phone, through to the recent Lumia 1020 the company has focused on cameras and optics as its main selling point.

If the info in the above infographic is correct then the company might just have identified a good strategy.

70% of people identify taking pictures as their primary usage of a smartphone. That's an awful lot of buyers who are going to find the Lumia range difficult to pass up on.

There's no detail as to where the information was obtained, the size of the sample or the demographics relating to the survey. Still makes for some interesting reading - especially if you identify yourself as part of the 70%.


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