Skip to main content

Time To Change The Way That Device Storage Is Advertised

Samsung neglects to mention how little storage
is available to users in its S4 advertising
Samung has been getting some stick in the press since the arrival of the S4 in reviewers (and customers) hands. The 16GB model offers just 9GB of free storage space - something that causes issues for anybody who installs a lot of applications.

The problem is exacerbated by the changes that Google made to Android with the launch of Jelly Bean - apps may no longer install to external storage.

In a similar vein to the complaints I made recently about the way the 4GB Windows Phone 8 devices are crippled by the presence of only 1GB of usable storage hold true here - if to a lesser extent on the S4.

The truth is though, that we as consumers are being ripped off.

Every manufacturer lists the size of the memory chips installed on their devices as storage, despite the fact that some of this space is used for things like the operating system and system storage. The extent to which you are shortchanged depends on the device, customisations and operating systems.

On my Galaxy Note 2, 16GB of advertised storage becomes 10.36GB, on my iPhone 5 32GB becomes 28.1GB and on the HTC 8S 4GB becomes 1.1GB.

As you can see, the smaller the listed storage of the device the more of a problem it becomes.

Its time that the way that devices are advertised was investigated by the various governing bodies around the world. For a device where expandible memory isn't available - iPhones and Nexus devices for example - or doesn't add to the available application storage space - all Jelly Bean Android devices and WP8 - the manufacturer should be forced to advertise the actual free space.

Smartphones and tablets are popular for the variety and number of apps available to install on them. Devices that compromise this ability aren't fit for purpose and misleading advertising allows manufacturers to sell devices that a properly informed consumer probably wouldn't buy.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.