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Time To Change The Way That Device Storage Is Advertised

Samsung neglects to mention how little storage
is available to users in its S4 advertising
Samung has been getting some stick in the press since the arrival of the S4 in reviewers (and customers) hands. The 16GB model offers just 9GB of free storage space - something that causes issues for anybody who installs a lot of applications.

The problem is exacerbated by the changes that Google made to Android with the launch of Jelly Bean - apps may no longer install to external storage.

In a similar vein to the complaints I made recently about the way the 4GB Windows Phone 8 devices are crippled by the presence of only 1GB of usable storage hold true here - if to a lesser extent on the S4.

The truth is though, that we as consumers are being ripped off.

Every manufacturer lists the size of the memory chips installed on their devices as storage, despite the fact that some of this space is used for things like the operating system and system storage. The extent to which you are shortchanged depends on the device, customisations and operating systems.

On my Galaxy Note 2, 16GB of advertised storage becomes 10.36GB, on my iPhone 5 32GB becomes 28.1GB and on the HTC 8S 4GB becomes 1.1GB.

As you can see, the smaller the listed storage of the device the more of a problem it becomes.

Its time that the way that devices are advertised was investigated by the various governing bodies around the world. For a device where expandible memory isn't available - iPhones and Nexus devices for example - or doesn't add to the available application storage space - all Jelly Bean Android devices and WP8 - the manufacturer should be forced to advertise the actual free space.

Smartphones and tablets are popular for the variety and number of apps available to install on them. Devices that compromise this ability aren't fit for purpose and misleading advertising allows manufacturers to sell devices that a properly informed consumer probably wouldn't buy.


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