It's been pretty obvious to anyone watching the development of the Apple v Samsung and Apple v HTC patent wars that there was something bigger to come.
And now that time has arrived.
Apple has updated its list of devices for the upcoming second round of its court battle with Samsung to include the GS4.
But not just the GS4.
Enter Archduke Franz Ferdinand, in the shape of Google Now - which Apple claims infringes on its Siri patents.
This is inevitably going to lead to a head to head between the two - and much blood letting and bad feeling to come as well I'll warrant.
Once more the only winners will be lawyers and the only losers will be consumers.