Nutella Kills World Nutella Day... Wait What?

Boing Boing is reporting that Sara Rosso, founder and promoter of World Nutella Day has received a Cease and Desist letter from Ferrero, makers of the Hazelnut spread, bringing to an end all of the Nutella type fun.

I'm sure that there's a good reason for this, but I'm struggling with what it might be. I mean its not as if this is a new thing - World Nutella Day has been going for years.

Copyright issues? Perhaps, but surely even if the lawyers had advised that there was a problem there must of been a less heavy-handed way of dealing with this.

Ferrero have demonstrated a worrying lack of understanding of the modern world - I wonder how many brands would have paid for the sort of publicity that Sara generated for Nutella. And now they've killed it.


Popular posts from this blog

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Antibiotic Resistance Threatens To Drag Healthcare Back To The Victorian Era

Monumentally Stupid Autopilot Buddy Is Banned To Stop Tesla Drivers Killing Themselves

Endeavour Wireless Ear Buds Review

iPad And Android Phone? Use Pushbullet To Get The Best Continuity Feature