If You Had To Choose Just One?

Most people own one phone. And they own that phone for the full two years of the contract they got with the phone. How does that affect the purchasing decision, and what can we who change our phones on a whim learn from them?

This sort of sale is as much about winning the recommendation of the sales person in the mobile phone shop as it is about winning over the customer. For most handset companies that's the key battle.

Sales people don't recommend phones from companies that cause them problems.

In their place would you risk a punt on Windows Phone or Blackberry? Probably not. What about brands? Take a punt with your commission on a brand that's failed you in the past?

Whilst Samsung have done reasonable jobs of keeping their handsets flush with the latest features, fixes and delivering new Android releases, it's been more problematic getting the same service from others, even household names like HTC or Sony. None have managed to deliver in the same way as Apple and Google.

In reality the only sensible choice would be a Nexus device or an iPhone. In that way you're guaranteed updates and fixes through the life of your contract. And reasonably timely ones too.

How many times have you upgraded your phone to get features that could have been delivered in a software update?

In the current climate it's the brand that engages with its customers for the long haul that's going to win.

A key point for OEMs to remember.


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