Skip to main content

Sony Still Has A Problem

Sony's latest flagship was the first of the 2013 competitors to launch. The Xperia Z packs a 1080p screen, boasts a degree of resistance to the elements and a high spec camera. Yet no one is buying it. It's a symptom of the disconnect that Sony have with customers.

Sony released poor phones, supported them badly and left customers with a bad taste in the mouth. Too many people just won't consider buying another phone with Sony's name on it. Contrast that with Apple, Samsung and HTC's passionate followings.

Giving those customers the confidence to come back to a Sony product has to be their priority now. This can only be achieved by making promises and delivering on them.

There's no compelling reason to buy an Xperia Z. The S4 and One have it matched or beaten in all areas, Samsung and HTC are more likely to deliver timely updates and both are doing innovative things with their platforms.

How can Sony recover their market?

I see a few options that could work. A commitment to delivering the next version of Android to all is 2013 phones would be a start. Secondly some financial inducement, ease the purchase price and add some freebies - some free Music Unlimited time and some Playstation Store credits would be a good start.

It's a question of how much Sony wants a mobile phone business. As Microsoft and Nokia are finding out some sort term financial pain can pay off in the longer term.

And it would be nice to finally have the chance to buy a Sony phone which isn't horribly compromised.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…