Apple Needs To Switch to Six Month iOS Updates

It's been a pretty steady strategy for Apple for the last half dozen years, announce an update to iOS and then ship it in tandem with an updated version of the iPhone. It's worked well in the past when Apple was ahead of the game, but now the iOS is looking dated and even ardent Apple fans are succumbing to temptation on the other side of the fence, its time to step up a gear and move to a six monthly major release cycle.

Why would they do that? They'd do it because iOS needs to develop radically to keep up, but dedicated iPhone owners aren't great with change. So introducing major revisions all in one go would keep iPhone competitive in the marketplace but risk alienating those core customers that Apple rely on.

Doubling the frequency of updates mean that the change introduced at each step can be less dramatic whilst still driving to that place where iOS doesn't look tired on the demo shelf.

iOS 7 should really be ready to go into the hands of beta testers now, ready to ship by June and then be replaced with iOS 8 when the next iPhone lands later in the year.

The challenge for Apple will be making these updates work reliably when they arrive, something that hasn't been a strength recently. Still, its a path that Apple needs to tread and it needs to take those first steps right now.

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