Skip to main content

Samsung Prevails in the Land of the Long White Cloud

Naturally one of the things that I've been looking at since arriving in New Zealand is the tech landscape. In a country far removed from both Europe and America what would that look like?

Turns out that its a hugely smartphone centric market. The only time I've seen a dumbphone has been on the video reel that plays on the Downtown to Devenport Ferry.

Otherwise everyone appears to have a smartphone and the prevalent brand is Samsung, who I'd estimate own 70-80% of the market based on what I've seen. Apple is a distant second and other than a smattering of Blackberries nothing else gets a look in. No HTCs, no Nokias, no LGs or Sonys.

As far as tablets are concerned Apple turns the tables, with the iPad dominant. Galaxy Tabs are definitely a popular second place though and once again the competition is nowhere.

I'm not sure whether this is a good thing or not. Does the 'two towers' market drive innovation or stifle it? I haven't investigated the retails experience yet, but one thing I'll be looking to find out: is the dominance of Samsung a result of consumer choices or a lack of consumer choice.

One thing's for certain, Auckland's free metropolitan wifi has resulted in an awfully big takeup of devices that benefit from it.

Comments