iPad Market Share Dropping, Sales Rising

Looks like the introduction of the iPad Mini failed to stop the decline in Apple's share of the tablet market - although the iPad remains dominant in the sector for the first time its also looking like the competition has eroded customer's iPad-only mindset and as a result Android tablets have outsold Apple's.

The report from IDC puts Samsung in second place in the market, shipping a healthy 7.9 million tablets, compared to Apple's 22.9 - a similar ratio to the smartphone market around two years ago and we all know what happened there.

In terms of market share IDC rates Apple at 43.6% - the only question now is how much did constrained supply affect Apple's sales last quarter. And of those customers who couldn't get iPads how many bought something else rather than waiting?

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