Skip to main content

A Smaller iPad?

Ever since the arrival of the original Galaxy Tab I've been saying that a 7" screen is actually the most useful size for a tablet screen. Its makes for a much more portable device that a 10" screen, whilst offering a useful jump in screen real estate when compared to a phone. I still believe that to be the case. There is no situation where my Transformer Prime (in docked or undocked mode) is  more likely to be carried than my MacBook Air - the size difference isn't enough to make the compromise on features worth making. The same would be true of the current iPad.

The arrival of the Kindle Fire and Nexus 7 have very much proved my point. Whilst 10" Android tablets struggle for market share, these two machines look likely to push Android into serious competition with the iPad for sales for the first time.

So are Apple considering a 7" iPad? I can't believe that they wouldn't be. All the technical functions are there to make it possible - a 1024x768 IPS panel is available in 7" format and this would be able to run all pre-Retina display apps without a problem.

The bigger question is: could Apple compete on price? The iPad 2 is currently £329. An iPad Mini would really need to be no more than £249 to compete with the Nexus 7. Despite Steve Jobs dismissal of a 7" tablet I believe Apple have to cover this base to protect their market share in the tablet space. Otherwise the sheer variety and depth of the competition will mean a similar loss of market leadership to the iPhone in the smartphone arena...


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…