Skip to main content

Microsoft Blows WP8 Announcement


Microsoft was on something of a high early last week, the announcement of the new Surface tablet had got them plenty of column inches and it had a big Windows Phone announcement to make, as it looked functionally leapfrog Google and Apple with its refresh of Windows Phone 7.5.

Having made the announcement Microsoft will probably reviewing possibly its worst PR disaster ever, whilst its principle partner Nokia its possibly facing bankruptcy in the face as a result.
 
And it was all going so well.

Where did it go wrong? Right about the time that Microsoft announced that WP8 would not run on any existing hardware. The rest of the announcement was drowned out by the sound of investors racing to dump Nokia stock.

Microsoft promised that WP7 devices would get the fancy new start screen of WP8 in an upgrade pack. That announcement right there gave all the Microsoft naysayers all the ammunition they needed to back up their claims that Microsoft would screw ita customers over.

There haven't been any official announcement about what else might be in 7.8, but the media have focused very much on the 'current handsets will not get an upgrade' message. New Lumia 900 buyers will be delighted to see that message all over their daily papers I'm sure. Even on Twitter WP7.8 massively out-trended WP8 as the multitudes of Apple and Android fans retweeted the bad news.

The message that Microsoft should have made central to the whole show was that current phones would get as many features of WP8 as allowed by the hardware. I'm assuming that this will be the case because otherwise Microsoft will have taken every single one of its platform's early adopters and made their phones obsolete. That just can't be the case.

Since the announcement Nokia's conversations blog has suggested that WP7.8 will carry more than just the Start screen update. Nokia has also promised I going and continuous updates for its phones, contrary to the message picked up by moat of the media.

Against the flow of the internet that's a lone voice that's going to be completely lost.

Microsoft needs to put this right with strong messages straight away, or risk killing ita mobile platform dead, just as its starting to signs of life.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.