iPad Walled Garden Not Working For Publishers

Or at least one publisher anyway. Tech Review will be killing its iPad edition after spending $124,000 developing that version of its magazine, to gain a scant 353 subscriptions. That's a cost of over $351 per subscription - not good business.

Tech Review will be moving to a HTML5 reactive web design model, which will allow the same content to work on just about any device.

As an indication of how well Apple's walled garden approach to publishing is going its not very positive...

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