Skip to main content

Will Apple Take A Gamble On iPad 3?

It's hard to argue that the iPad has been a success - despite many having reservations when it was first announced.

Interestingly the big blow-up in iPad sales came with the announcement of the iPad 2, which added features which Apple had denied were necesary on the first model. A similar thing happened with the iPhone 3G and its noticeable that Apple have improved the iPhone platform by stealing concepts from its rivals, usually after claiming that they were pointless in the first place. A similar process led up to the introduction of the very netbook-like MacBook Air 11"...

So with iPad 3 due for announcement very soon how big a risk is Apple prepared to take with its big selling device? Playing safe and releasing an incremental upgrade isn't really an option - after all Apple's share of a (admittedly growing) tablet market has fallen from near 100% to  tnear 50% in the last 18 months.

So what options are out there for Apple?

The Smaller iPad.

Despite Steve Jobs dismissal of the original Galaxy Tab, the smaller form factor has become very popular. The ability to slip into a back pocket, coat pocket or purse without requiring a conscious decision to carry a seperate tablet pack is appeaing on many levels. A 7" iPad would sell millions without necessarily cannibilising the full size device's sales.

The Widescreen iPad.


The iPad's screen's 4:3 aspect ratio isn't great for movie viewing as it means large black bars top and bottom of the video or a cropped view. A switch to a widescreen would also mean that Apple could move the charge/sync port to the long edge of the iPad making keyboard docks significantly more useful. The downside of this one would be the change in screen resolution, which would add a fourth screen size and third format for iOS developers to support. Given the awkward way that iOS handles screen size changes that may be a deal breaker for this one.

The Safe Pair of Hands.


Apple could stick with a 4:3 screen at around 10" and double the existing resolution, giving an easy upgrade path and decent backwards compatibility for existing users. Of course this doesn't mean that there won't be any innovations in the device.

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…

WhartonBrooks Indiegogo Windows 10 Mobile Even More Doomed To Failure Than Usual

WhartonBrooks is currently crowd-funding its latest Windows Mobile smartphone on Indiegogo. If crowdfunding isn't already a bad enough idea, a company trying to crowdfund a Windows Mobile device should be warning enough for you.
Not that anyone seems to be taking the project too seriously. With a few weeks left to run the campaign has managed to ensnare just 2% of its $1.1m target.
If you want a better indication of how few Window Mobile loyalists remain I doubt there is one. Of 3,900 Windows Phone enthusiasts Wharton Brooks was seeking for its new phone, it has managed to entice just 50.
Windows for Phones is dead, even if the corpse hasn't stopped twitching yet.