Skip to main content

How Can Microsoft Sell WP7?

Microsoft's market share in the smartphone arena is hovering around the 1% mark - about the lowest its ever been. As users and businesses migrate away from Windows Mobile they aren't necessarily switching to Windows Phone. The rapid growth of the Android sector, particularly in the £50-100 market segment, isn't helping by skewing the figures for everybody else. The launch of Nokia's WP7 devices will certainly boost sales and initial reception of the Finnish devices has been very good.

Nevertheless, Microsoft have a problem that they have to address. They aren't winning the battle to drag in new smartphone buyers because there are no Windows Phones in the lower price bracket (yet) and they aren't converting iOS or Android users because of the resistance to Microsoft as a brand.

So how can they fix this?

Well the first thing would be to address the number of different niche demands that different user groups have.

Music lovers? How about six months free Zune pass when you buy a Windows Phone? Unlimited access to all your favourite tunes on the go, at home and on your Xbox.

Games players? Ten free premium games for Xbox Live...

App junkies? A £50 voucher for the Marketplace... This one would particularly interest iPhone owners with an investment in apps on that platform.

There's a wealth of opportunity out there and given that Windows Phone manages to best both Android and iOS in many areas Microsoft needs to start investing in its future.

Remember how long it took for the Xbox division to return a profit? Its that kinf of vision that's required now.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…