Its clearly an attempt to create a brand equivalent to the Overfinch range of Range Rovers. Problem is that the Cayenne is a fugly piece of machinery at the best of times and the Eterniti turns the fugly up to 11.
Frankly there are far too many people doing bad bling jobs on the Cayenne and this one definitely deserves to disappear without a trace.
Want a big, fast SUV? Buy a Range Rover Sport and retain your dignity.