Skip to main content

Windows Phone 7 Coming... Are You Bothered?

So it looks like Samsung, LG and HTC will be vying to be the first with a WP7 handset out of the door, with late-September, early October being the likely launch window. Does anyone actually care though?

From an enterprise point of view I suspect not, after all Microsoft have all but confirmed that WM6.5 will remain to fill that market sector and with an almost complete absence of enterprise features in the new release I can't see many devices making the cross over.

So the consumer market then. Currently a raging battle between Apple and Android, can Microsoft squeeze in here and make some elbow room for itself?

Seems unlikely.

However the presence of Xbox live links may persuade some to at least look at WP7 devices, whether that will lead to a trickle of sales remains to be seen. XNA gaming does seem to promise better games than the iPhone currently enjoys but Apple isn't likely to be resting on its laurels here and if Microsoft seem to be gaining market traction will no doubt up their game as necessary.

There also seem to be quite a few new WP7 applications surfacing and the quality of those I've seen is top notch. Lack of backward compatibility is going to hurt WP7 here though as it reaches market with a few hundred applications rather than the tens of thousands available on iPhone and Android.

At least we can hope that performance and reliability will be sorted when the first phones reach market, after all the gestation period has been lengthy and Microsoft must know that any failures here will kill their mobile platform irrevocably.

At least on this front I'm not overly concerned. On a like for like basis WM6.5 is still the fastest performer in the market today - the Toshiba TG01 outguns both iPhone 4 and Android phones for pure responsiveness even now nearly a year after its release.

I can't help but feel that even if Microsoft get all this right, put serious marketing effort into the new platform and get these new phones onto all the major carriers its still facing an impossible task to compete in the market. The competition is entrenched and customers are not going to give up their allegiance or software purchases to switch platforms without a compelling reason.

I'm not convinced that WP7 has come close to making that argument yet.


Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…