Sony PSP Ad Smacks Of Desperation

The PSP has had its backside kicked by all and sundry - after a bright start its been out-manouvered by the DS (who saw that coming at launch?) and latterly the iPhone.

This new ad - one of a stream on Sony's Youtube channel (and I'm guessing on air on the US) makes fun of the iPhone's gaming capabilities - suggesting that those games are junk.

Poor choice of target Sony, if there's one area where the iPhone is peerless its gaming. Sure nine in every ten games might be a waste of time/space/effort, but the remaining ten percent amounts to a treasure trove of mobile gaming quality and a benchmark for how gaming should be managed for the portable market.

Sony would have had a far more marketable proposition if it had dropped the ridiculous (in price, capability and concept) PSP-Go; purchased the popular PSX emulator and shipped the X10 with the multi-touch hardware that would have made those parts into a mobile gaming package. Re-licensing PSX games for digital delivery through an on-device store; and re-selling them in the £3.99-£9.99 range would have given them a huge catalogue and a device to compete with Apple on two fronts.

Instead we have a poorly conceived advert designed to drive sales to, what I imagine to be, a dying platform. A phone that mixes the sublime and the ridiculous; and a handheld gaming system that next to no-one wants. The rumoured Android/Playstation crossover device can't come soon enough for Sony...

Comments

Popular posts from this blog

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Antibiotic Resistance Threatens To Drag Healthcare Back To The Victorian Era

Looks Like Apple Is Going To Be In The Autonomous Car Game After All