Skip to main content

Are you sure you need that tablet?

Several million iPads down the line and the world and his wife are rushing to get their tablet to the masses. Yet this week I've seen more compelling evidence that the iPad doesn't fit with most of its buyers needs. Not once they get beyond the showing off phase anyway.

This week I heard of two more stories of people who bought the iPad, loved and raved about it initially and have then found that it doesn't actually add anything to their lives so no longer use it anymore and, in one case, are now looking to sell it on.

That's pretty much everyone I know with an iPad in the same boat. Why? I think the size is wrong and as a result it doesn't fit with what people need. I suspect the same will be true of the rumoured 7" version too. If you've got to carry something that size it might as well be a netbook which has much more functionality whatever Apple would have you believe.

There is a market for bigger tablet devices for consumers but its much smaller than the iPad's success thus far would have you believe. How many people do you know that will spend several hundred pounds for a device that they'll leave lying around a house purely for the times when they need to grab a web page quicker than a netbook can restart from standby (5-10 seconds say). How many of those will already have a smartphone that fulfills that purpose?

How many people out there need to sit in Starbucks using their iPads in the hope that people will notice and think higher of them? And why will they all be sitting on their own?

Not half as many as some people think...

Comments

Popular posts from this blog

F1: Robert Kubica Impresses In Renault Test Run

The car may be old but its the performance of the driver that's the story here. Robert Kubica returned to F1, after a fashion, earlier this week with an extensive test run in a 2012 Lotus Renault F1 car at Valencia.
The age of the car and the circuit were likely determined by F1's current rules which ban testing, but the reason for Kubica being in the car is far more interesting. Considered by many to be a potential World Champion and certainly one of the fastest drivers of his generation, Kubica's F1 career seemed to be over after a 2011 crash whilst driving in the Rally of Andora. His Skoda Fabia was penetrated by a guardrail in the high speed accident partially severing his right arm.
Up until last year Kubica has been competing in rallying, with the expectation that the limited movement in his repaired arm would prohibit a return to single seater racing.
So this week's test is both interesting and confusing. Interesting because Kubica completed 115 laps of the ret…

F1: Robert Kubica's Williams Test Asks More Questions Than It Answers

Comparing driver's times at a tyre evaluation test like last week's Abu Dhabi event is difficult at the best of times, but when trying to assess the performance of a driver who has been out of the sport for six years, that difficulty level is raised even higher.
On the face of it Robert Kubica's test for Williams was a success. Fastest of the three Williams drivers present the headlines look promising. However, taking into consideration the different tyres used to set those times muddies the water considerably.
Kubica ran a three lap qualifying simulation on the new 'hyper-soft' tyre - which should have given him a two-second advantage. Correcting for tyres it would appear that Kubica was significantly slower than Sergei Sorotkin - who was on the harder 'soft' tyre - and marginally quicker than Lance Stroll, the team's only contracted driver.

Stroll's family fortune currently funds Williams, so there' no chance that he will be anywhere but in a…

Panos Panay's Defence Of Microsoft Surface Hardware Sounds Eerily Familiar

This weekend I went out with my ten year old daughter to select a laptop for her school year beginning in January. The schools requirements are quite specific, requiring a Windows 10 device, with a preference for a touchscreen and a stylus. She chose a Surface Pro, after trying a large number of different options. Having seen the way I use my own Surface Pro - and tried it herself there was only ever going to be two options - and the other was a Surface Laptop.
I tell you this so that you understand I am a buyer of Microsoft's products through choice, not compulsion. I'm on my third Surface device now. 
So when Panos Panay dismissed reports of the death of the Surface hardware line, I was very interested to see exactly how strong these denials were. Especially how they reflect what has gone before. To whit: Windows 10 Mobile.
Panay claimed that Microsoft is in hardware for the long haul. Almost exactly mirroring the words of Terry Myerson, when he claimed Windows Mobile was g…