Its not just bars on the display either (as Apple are claiming) as they measured significant loss of signal when held in this manner - enough to lose calls even in areas of average service coverage.
Will Apple address the issue properly? I don't think so. Apple fans will take the advice of Steve Jobs ('don't hold it that way') or buy a case and live with the issue. Others may look to refund their phones and move on elsewhere, however their numbers will be statistically insignificant and Apple will ride out the storm until its all forgotten at their next big product launch...
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