You're Holding It The Wrong Way

So say Apple and (tersely) Steve Jobs, in response to the reported problems of antenna problems and loss of wireless service with the new iPhone 4.

Sorry?

Its clear that Apple made a complete FUBAR with the antennas on its new phone - probably due to the fact that wireless performance and emission testing is pretty much never done with the device in a user's hand.

Fair enough, could happen to anybody. The real solution appears to be a case which stops the hand contacting the antenna. Apple has just such a thing coming - the Bumper case. What's interesting is that the Bumper is the least Apple-like product in the world, it looks tacky, covers one of the iPhone 4's nicest features and is going to cost a user money. All of which suggests that it was designed specifically to solve a particular problem...

This being the case I'm at a loss to see why Apple didn't come clean and say that there's a problem with the design and give every buyer a free Bumper with each iPhone purchased. Apart from it costing them money and affecting a profitable sideline that is.

What stinks is Apple's attitude to its customers (loyal ones too, given that 77% of iPhone 4 customers are upgrading from an earlier iPhone) - the problem is clearly not Apple's fault, you're holding the phone wrong...

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