Why Queue For An iPad?

I'm told two thousand people queued for hours outside the Apple Store in Regent Street to be one of the first to get an iPad. Strange thing to do when just around the corner Curry Digital had stocks and no queue...

Was there an added 'Apple-ness' to buying from the mothership or have DSG upset so many customers that they can't even shift the hottest product of all time? I think we should be told...

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