Its Okay To Charge For Content

The announcement that The Times is about to start charging for content on its website has been poorly received across the tubes this week. Which seems strange for a publication which is entirely not free in physical form. I suspect that most of the vitriol is a result of the owner of the paper rather than the decision to charge.

New iPad owners are complaining about the cost of Sky's app - another Murdoch enterprise coincidentally - and again I can't see the problem, if you've signed up for the Apple experience then you've identified yourself as a premium friendly purchaser so its hardly fair to criticise content owners for marketing at that demographic.

Content needs creative talent and at some point content providers have to make some money from their efforts and if that can't be funded through advertising or donations then its going to be up to the end user to top things up.

Ultimately its a non-essential purchase, so if it doesn't meet your criteria for value for money, don't buy. It really is as simple as that...

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