Looks like Google has decided to start leveraging its massive cash pile to strengthen its business and has made two major purchases already this week.
First off was AdMob, a mini-Google for the mobile space. The company is particularly strong in the iPhone market where it places advertising on both mobile sites and within applications.
As a result of this purchase I'm expecting to see a greater number of ads targeting the iPhone and presumably Android applications.
The second purchase puts it into direct competition with Skype and other VoIP systems. Gizmo5 has been quietly growing its user base and I suspect Google has seen something which can be used to push Google Talk up a level.
Expect to see Google releasing its Google-fied version of Gizmo5 sometime in the second half of next 2010 and with it a massive uptake in internet calling that will have huge implications for traditional voice carriers who rely on the lucrative international calling market to make their money.
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