Deutsche Telecom and France Telecom are planning to merge their UK operations to create the country's largest network with 37% of the UK mobile market.
That's going to create some interesting challenges for the company as the two UK operations occupy very different market positions. T-Mobile being data friendly and offering quite simple plans. Orange with a bizarre array of animal-themed packages and a less smartphone friendly attitude.
Then of course there's the rationalisation on the already beleaguered High St. I can't see the new operation supporting multiple branded shops and some of Britain's city centres can ill-afford more retail closures.
What will the new operation trade as? Personally I like the concept of Orange-T but I'm guessing we'll see a rebrand under a new name and logo not unlike O2's creation from Cellnet and Genie some years ago.