A 'slip' on the part of one of Microsoft's web teams gave us an early peek at what will undoubtedly be the cornerstone of Microsoft's new mobile strategy. The 'My Phone' website looks to be a direct competitor for MobileMe, giving Windows Mobile 6 owners access to a calendar service and backup storage for things like pictures and notes to the tune of 200MB.
Notice that email isn't specifically mentioned in there, however if this is to be a competitor to the iPhone and Mac MobileMe service then email must fit in there somewhere.
Now Microsoft already has a pretty serviceable email offering in Hotmail, so I wonder whether My Phone doesn't cover that aspect because Microsoft are going to build better integration between Windows Mobile and Hotmail?
After all adding the benefits of push email to Hotmail makes the Gmail/Android offering look weak for consumers; and whilst there are plenty of free Exchange Activesync services about, not many consumers seem to have latched on to the possibilities of such a service.
Microsoft have promised a roadmap with 18 months worth of Windows Mobile developments to make the platform more competitive - this one strikes me as a relatively easy one for Microsoft to deliver and one which will bring significant return.
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