Is Android Still On Course?
Wednesday, 30 July 2008
In a couple of weeks time it will be three years since Google quietly acquired Android, the second generation wireless/software company of the man who built Danger - maker of the Sidekick/Hiptop internet PDA. That's three years in which Google have achieved, well not very much really.
From a standing start they've put together a Linux core and Java libraries to create a OS/Platform, which they appear to have been hawking around the mobile market since late 2006. The announcement of Android late last year busted rumours of a 'gPhone' but suggested that a multitude of manufacturers might be releasing handsets around the latter part of this year.
Enterprising folks have managed to get the platform up and running on a number of handsets (HTC WM devices and Nokia Maemo Internet Tablets mostly) and there's not yet a wow factor about the project. That's probably the job of the 50 developers who are currently being funded between $25,000 and $300,000 to develop apps for launch.
I can't help but feel that Google's need for a platform has vanished due to two seperate events. Firstly the arrival of more and more handsets with GPS on-board. This makes them ideal candidates for the location-aware services that Google would like to push to them. Secondly Google's GPay patent isn't looking enforceable (or even allowable) given the number and variety of 'prior art' examples which abound.
Given that clients for Google Maps already exist on Windows Mobile, Symbian, Blackberry and iPhone (99.9% Smartphone market penetration); and that this technology is likely to form the basis of any location aware application; why would Google get involved in the expensive, messy and focus-shifting handset market?
J. Gold Associates have been suggesting that Symbian and Android would merge in the near future. I can't see how that would benefit either party. However I suspect that at some time in the next year or two Android may revert to being an intermediary layer on one or more of the existing Smartphone OS's - Java on steroids if you like. It would give Google an out which saves face and allows them to re-focus effort on delivering location aware features before Facebook, MySpace and new startups like Loopt beat them to it.