If Apple’s hardware business is on its way down, its services business is definitely on the way up, led by Apple Music, but with other services in tow. Now it’s being suggested that Apple is planning a photo sharing service in a similar vein to Snapchat, with a mix of Instagram’s photo feed.
That’s bad news for both services – more so for Snapchat, which is already playing in a busy marketplace and can ill afford the competition that an Apple entry will inevitably bring.
Instagram has the backing of Facebook and could probably weather the storm, but its social features, tied to users Facebook accounts seem like a much more difficult service for Apple to build. On the other hand taking users from Snapchat would be trivial, given that its whole service is little more than an add-on to iMessage or Facetime.
I imagine there will be a nervous few months ahead as Snapchat awaits Apple’s entry into its market. Almost inevitably to be followed by a (yet another) new messaging service from Google.